Good Sites
 Tips
*A) Keyword Research
Before you do anything else, use a keyword research tool and do an extensive job
researching the right keyphrases to use for your site. What keyphrases are your
direct competitors using? Are there any keyphrases that create a potential for
market entry? Are there any that you can put a spin on and create a whole new
niche with?
B) Domain Name
If you want to brand your company name, then choose a domain name that reflects
it. If your company is Kawunga, then get www.kawunga.com. If it's taken, then
get www.kawungawidgets.com. No dashes, and no more than two words in the domain
if appropriate.
*C) Avoid the Sandbox
Buy your domain name early, as soon as you have chosen your keyphrases and your
company name. Get it hosted right away and put up a quick one page site saying a
little about who you are, what you sell, and that there will be more to come
soon. Make sure it gets crawled by Google and Yahoo (either submit it or link to
it from another site).
D) Create Content
Create over 30 pages of real, original content on your site. This will give the
spiders something to chew on. It will also give you more opportunities to been
seen in the search engine results for a wide variety of keyphrases.
*E) Site Design
Use the "Keep It Simple" principle. Employ an external CSS file, clean up any
Java Scripts by referring to them off the page in an external file, don't use
frames, use flash the way you would an image, and no matter what, do not create
a flash site. Do not offer a busy site with lots of bells and whistles to your
visitors. Keep things nice and simple. Make it easy for them to find what they
are looking for and they'll have no reason to look anywhere else.
*F) Page Size
The less kilobytes your page uses, the better - especially for the home page.
Optimize your images and make sure the page loads quickly. Most people and
businesses in the Western world may have high speed, but cell phones and other
countries might not. If your site loads slowly, you may have already lost your
visitor before they've even had a chance to browse around.
G) Usability
Make sure that your site follows good usability rules. Remember that people
spend more time on other sites, so don't violate design conventions. Don't use
PDF files for online reading. Change the colours for visited links, and use good
headers. Look up usability for more tips and tricks, it will be worth your
while.
*H) On Site Optimization
Use the keyphrase you have chosen in your title (most important), your headers
(when appropriate), and within the text. Make sure that your page/content is
ABOUT your keyphrase. If you are selling widgets, than write about widgets.
Don't just stick the word widgets into the text.
I) Globals
Globals are the links that remain the same on every page. They are the reference
for new visitors to keep them from getting lost. Sometimes they are on the left
of the page, sometimes they consist of tabs at the top. Often they are in the
footer of the page as well. Make sure that you have an old style text version of
your globals on every page. I usually create tabs at the top, and put the text
versions in the footer at the bottom of the page. Find out what works best for
you.
*J) Headers
Use bold headers. On the Internet, people scan they don't read. So initially,
all they will see are the headers. If your headers don't address their concerns,
they won't stick around long enough to read your content. Use appropriate
keyphrases when you can.
K) Site Map
Build a site map with a link to each of your pages. Keep it up to date. This
will allow the spiders to get to every page. Put a text link to the site map on
the main pages.
8020Tech.com is owned by 8020 Corporation which is located at 15 Kings Park,
Conway, AR 72034.
|